Thursday, 8 December 2016

Unit 1 Section 4- Niche Mainstream

1 comment:

  1. This looks good, but you could do with expanding on some of your points. Also you need to complete some more posts associated with this section.

    •(National Readership Survey (NRS) data, Radio Joint Audience Research (RAJAR)),
    BARB – You spent a lesson researching one of these companies and pitched it to the rest of the class who had to make notes. The questions you looked at were –
    What do the letters in your chosen company’s name stand for?
    Which industries does your company provide audience research for?
    How does it conduct audience research? Give examples of its methods.
    What audience demographics (categories) are included?
    Give an example of one of the company’s most popular products based on your
    findings.
    Why do you think this product is popular?

    •Uses and Gratifications theory – this powerpoint was uploaded

    •Produce an audience profile and imaginary entity – you looked at an example (Bauer Media) and produced your own using Photoshop

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