You have really only posted up work for sections 3 & 4. To help you to revise, you must complete the other sections. I have summarised the remaining sections and included the work you need to complete.
Section 1
• Explain within this section what these the keywords mean (the work below will help with these words): Conglomerate Independent Cross media ownership Commercial Public service broadcaster Joint venture Vertical integration Horizontal integration Synergy Production process.
• A piece of work on Independent vs conglomerate
• Looking at Disney/Time Warner vs Warp
• Looking at News International vs Mirror Group
• Looking at Public service broadcasting vs Sky/Netflix These three pieces of work can be notes taken from the lesson.
• Using a media sector of your choice, you need to investigate and evaluate the similarities and differences between a conglomerate and independent company from that sector.
• Televisual (http://www.televisual.com/blog-detail/The-UKs-top-100-TV-production-companies_bid-380.html) has a breakdown of the top 100 independent TV production companies in the UK that may be useful as a starting point for this task.
For each company find: 1. Evidence that it is an independent company OR evidence that it is a conglomerate company (i.e. what are its subsidiaries? cross media ownership examples?). 2. Example of synergy. 3. Examples of joint ventures. What are the similarities and differences between their chosen companies?
• Looking at Radio & Computer games. Notes from the lesson
• Notes on the ownership PowerPoint. How does ownership impact the product? Objectives, purpose, audience, budget
• Focus on Disney production process, vertical and horizontal integration, synergy, cross promotion
• Job roles The Prospects website (http://www.prospects.ac.uk/) could be a useful starting point for learners to further investigate the requirements and responsibilities of the job roles to add to the above starter/ group task and present their findings to the group.
• Production processes magazines, newspapers, radio, film, TV and website
Contemporary methods of advertising, with examples
Example of a marketing/advertising strategy for a real film involving both methods
Evaluate different methods – You were provided with examples and then had to evaluate them yourself
Introduction to distribution, traditional
Looking at contemporary Distribution
Technological convergence and its impact, evaluating how they think the same film would be marketed in the present day. For example, social media, range of devices for the audience to see the marketing campaign etc. Example: wiseGEEK (http://www.wisegeek.org/what-is-technological-convergence.htm) explains what technological convergence is and the effects on hardware, internet and the advantages and criticisms.
Primary and Secondary research methods What is the purpose of research? You conducted your own audience research (primary and secondary) These methods need to be analysed.
You have really only posted up work for sections 3 & 4. To help you to revise, you must complete the other sections.
ReplyDeleteI have summarised the remaining sections and included the work you need to complete.
Section 1
• Explain within this section what these the keywords mean (the work below will help with these words):
Conglomerate
Independent
Cross media ownership
Commercial
Public service broadcaster
Joint venture
Vertical integration
Horizontal integration
Synergy
Production process.
• A piece of work on Independent vs conglomerate
• Looking at Disney/Time Warner vs Warp
• Looking at News International vs Mirror Group
• Looking at Public service broadcasting vs Sky/Netflix
These three pieces of work can be notes taken from the lesson.
• Using a media sector of your choice, you need to investigate and evaluate the similarities and differences between a conglomerate and independent company from that sector.
• Televisual (http://www.televisual.com/blog-detail/The-UKs-top-100-TV-production-companies_bid-380.html) has a breakdown of the top 100 independent TV production companies in the UK that may be useful as a starting point for this task.
For each company find:
1. Evidence that it is an independent company OR evidence that it is a conglomerate company (i.e. what are its subsidiaries? cross media ownership examples?).
2. Example of synergy.
3. Examples of joint ventures.
What are the similarities and differences between their chosen companies?
• Looking at Radio & Computer games. Notes from the lesson
• Notes on the ownership PowerPoint. How does ownership impact the product? Objectives, purpose, audience, budget
• Focus on Disney production process, vertical and horizontal integration, synergy, cross promotion
• Job roles
The Prospects website (http://www.prospects.ac.uk/) could be a useful starting point for learners to further investigate the requirements and responsibilities of the job roles to add to the above starter/ group task and present their findings to the group.
• Production processes magazines, newspapers, radio, film, TV and website
Section 2
ReplyDeleteTraditional methods of advertising, with examples
Contemporary methods of advertising, with examples
Example of a marketing/advertising strategy for a real film involving both methods
Evaluate different methods – You were provided with examples and then had to evaluate them yourself
Introduction to distribution, traditional
Looking at contemporary Distribution
Technological convergence and its impact, evaluating how they think the same film would be marketed in the present day. For example, social media, range of devices for the audience to see the marketing campaign etc. Example: wiseGEEK (http://www.wisegeek.org/what-is-technological-convergence.htm) explains what technological convergence is and the effects on hardware, internet and the advantages and criticisms.
Section 5
ReplyDeletePrimary and Secondary research methods
What is the purpose of research?
You conducted your own audience research (primary and secondary) These methods need to be analysed.
Section 6
ReplyDeleteI made a booklet to help with section 6 (this was handed out before we broke up in December)
Effects theories and types of audiences, moral panic
Passive/Active audiences - what does this mean? What examples can you provide?
Regulation - BBFC, OFCOM - who are they? what do they do? what are the effects on the audience? what is the impact for advertisers?
Self Regulation - ASA
Copyright and Intellectual property - look at gov.uk for useful
information (https://www.gov.uk/topic/intellectual-property/copyright)